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 ====== Gym & Fitness Center Business Plan ====== ====== Gym & Fitness Center Business Plan ======
  
-===== Starting ​Gym Business =====+Why Start Fitness Center?
  
-==== What is a Gym? ====+If you very much agree with the saying that goes ‘ health is wealth’, then you may also very well agree that one of the ways of staying healthy is by keeping fit and having a good BMI. It is very important to not be complacent when the issue of staying fit comes to fore. This is one of the reasons why there has been the craze for fitness lately all over the globe. Those who are particular about staying fit know that it is a part of life
  
-A gym is a sort of athletic facility equipped for sports or physical training, ​the training is geared towards the development ​of and care for the human body; stresses athletics; including hygieneFitness ​is booming and with the ever increasing number ​of corporate wellness programs and health insurance incentives, opening a gym appears ​to be full of opportunity. However, ​with all the different options (trends, facility type, commercial ​gym equipment, programming,​ etc.); taking that first step in opening up a gym can be quite daunting.+In the United States ​of America ​for instance; ​the rate at which folks get obese have continued to be an alarming thingThis is no thanks to the junk type of diet that these folks subject themselves ​to. However, ​truth is that one can curb being obese and even totally eradicate those unwanted fats in the body by simply enrolling in a gym and eating healthyThis is one of the sole aims which those who are in the gym business try to pass across.
  
-==== Why Start a Gym Business? ====+Starting ​gym is a very interesting and profitable venture. This is because much more than wanting to help other people realize their weight goals, you also can keep and stay fit always. Below is a sample Gym business plan that you can effectively use to write yours. 
 +A Sample ​Gym & Fitness Center ​Business ​Plan Template
  
-If you very much agree with the saying that goes ‘health is wealth’, then you may also very well agree that one of the ways of staying healthy is by keeping fit and having a good BMI. It is very important to not be complacent when the issue of staying fit comes to fore. This is one of the reasons why there has been the craze for fitness lately all over the globe. Those who are particular about staying fit know that it is a part of life +    ​Industry Overview
- +
-Statistics from the United States of America for instance; avails the rate at which folks get obese which as continued to be an alarming thing. This is no thanks to the junk type of diet that these folks subject themselves to. However, truth is that one can curb being obese and even totally eradicate those unwanted fats in the body by simply enrolling in a gym and eating healthy. This is one of the sole aims which those who are in the gym business try to pass across. +
- +
-Although a gym business provides limitless rewards in the long term, starting the business requires slightly higher startup costs than many other small businesses. But the huge startup costs notwithstanding,​ the business is very profitable because most people value their health and fitness more than they value luxury items. This explains why the gym business will continue thriving even in a tight economy in which other businesses are tanking. +
- +
-==== Industry Overview ​==== +
- +
-Government statistics indicated strong business growth opportunities for starting your own gym business. The U.S. Department of Labor expects industry growth faster than average when compared to other occupations. U.S. Census Bureau statistics indicate that the 21,283 fitness businesses throughout the U.S. net more than $10.2 billion annually according to a 1997 record. +
- +
-==== Interesting Statistics About Fitness Industry ====+
  
 Gym business is gaining more grounds in recent times as it was in the 20th century. People are now more aware of the immeasurable benefits they stand to gain when they enroll in a gym. It is now obvious to a myriad of people that they can stay healthy, improve their lifestyle and live longer if they exercised regularly. Gym business is gaining more grounds in recent times as it was in the 20th century. People are now more aware of the immeasurable benefits they stand to gain when they enroll in a gym. It is now obvious to a myriad of people that they can stay healthy, improve their lifestyle and live longer if they exercised regularly.
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 Some people enroll in gyms not because they don’t have the money to purchase some of the basic gym equipment, but because exercising regularly requires discipline and that is part of what they stand to get when they enroll in a gym with an instructor at hand. Some people enroll in gyms not because they don’t have the money to purchase some of the basic gym equipment, but because exercising regularly requires discipline and that is part of what they stand to get when they enroll in a gym with an instructor at hand.
 +
 +Loads of factors are responsible for the springing up of gyms in various locations in the United States of America; chief amongst them is the rise in the number of obese people. Being obese is a risk to one’s health, which is why obese people who thoroughly want to stay healthy and fit enroll in gyms that are close to them.
 +
 +Different people visit gyms and fitness centers for various reasons. Some people register in the gym basically to shed some weight through proper exercising, whilst others go to the gym to train and increase their biceps (muscles) i.e. body building and other enroll in gym for cardio sessions et al.
 +
 +Researchers,​ engineers, health and fitness experts are always improvising and inventing fitness equipment that can help people and gym owners achieve their aims. Although gym equipment can be expensive, but the truth is that most of the equipment last longer if they are well utilized. Aside from the fact that they last longer, acquiring any gym equipment is an investment that is worth the while.
  
 Starting a gym business in the United States of America is less stressful; it requires enough cash to equip the gym facility to meet the standard expected by gym users. As a matter of fact, building a swimming pool around the gym facility is one of the factors that could attract clients to enroll in gyms. Starting a gym business in the United States of America is less stressful; it requires enough cash to equip the gym facility to meet the standard expected by gym users. As a matter of fact, building a swimming pool around the gym facility is one of the factors that could attract clients to enroll in gyms.
  
 The gym industry is not going to go out of fashion anytime soon, but rather the number of people that enroll in gyms will continue to be on the increase and that of course will translate to more monies for gym owners. The gym industry is not going to go out of fashion anytime soon, but rather the number of people that enroll in gyms will continue to be on the increase and that of course will translate to more monies for gym owners.
 +Gym House Business Plan Executive Summary
  
-===== Market Feasibility Research =====+Fit as Fiddle Gym and Fitness Club is a company that is in the business of ensuring that people stay fit by exercising regularly and maintain healthy lifestyle. We are going to be located at 135 E John Carpenter 1400 Irving, Texas United States of America.
  
-==== Demographics ​and Psychographics ====+We are able to secure a standard facility along the road in the heart of the city. The facility for our gym and fitness club has a standard Olympic size swimming pool. We are going to services the whole of the community as well as visitors and travelers
  
-The target market for gyms cuts across people of different walks of life. The fact that people register in gyms and fitness clubs for various reasons makes marketing ​the business interesting. The target market for gym and fitness ​centers can be categorized into three various groups.+Fit as Fiddle Gym and Fitness Club is going to become ​the number one family-focused ​gym and fitness ​in the whole of Irving, Texas, and we will work hard to build our facility to match the needs of the average family in Texas. Our gym facility has enough parking spaces to accommodate more than the numbers of customers we will accommodate per time.
  
-The first group is the people who are looking towards shedding some weight through proper exercising and under the guidance of a qualified instructor. The other group of people are those who are interested in building their biceps (body building), and the last group of people are those who just want to enroll for cardio sessions under the watchful eyes of a qualified trainerThese sessions are combination ​of light weights, treadmills ​and bikes.+Our facility will be equipped with modern technology, and we will install large TV screens close to cardiovascular equipment and treadmills, so as to help our clients stay entertained whilst they engage in their exerciseWe will work towards ensuring that we provide our clients /members with daily program ​of exercise ​and diet that perfectly suit their lifestyle and also to help them achieve their desired results and to help them create lasting healthy habits that will last them for life.
  
-These are the category ​of people that need gym and fitness ​services;+One of our major goals of starting Fit as Fiddle Gym and Fitness Club is to encourage families in Irving, Texas, to cultivate ​the habit of regularly exercising and to stay healthy. Our gym facility is specifically designed ​and built to take care of adults and children, we have active childcare ​services ​for toddlers and we have a membership package that is highly discounted for families that enrolled in our gym.
  
-  - Corporate Executives +We are quite aware that one of the reasons why some parents may not want to enroll in gyms is the reason that they may not have who to take care of their children whilst they are away in the gym. Part of our strategies of encourage families to enroll in our gyms is to ensure that whenever these guardians come with children, their children will be well treated ​and entertained,​ so much so that they will be the ones reminding their parents to go to gym next time.
-  - Business People +
-  - Household +
-  - Sportsmen ​and Sportswomen +
-  - Schools +
-  - Young Couples+
  
-Here are number ​of niches you can venture into;+Fit as Fiddle Gym and Fitness Club will be open 24 hours in day and seven days in a week, in order for us to be able to accommodate people with different time preference. This is why we have made provisions to recruit enough workers and to run shifts amongst our workforce. We will go out of our way to acquire standard cardiovascular and weight training equipment for our gym.
  
-  - Swimming lessons +We will run a fitness club that will help members who want to lose weight to achieve their desire without little stress. We have a weight management consultant who will work with individual ​based on customized fitness and nutrition needs.
-  - Martial arts classes +
-  - Cycling groups +
-  - Sports camps +
-  - Yoga +
-  - Pilates +
-  - Zumba (or other rhythmic, dance-based exercise opportunities) +
-  - Women’s training +
-  - Body Firming +
-  - Weight loss +
-  - Body Building+
  
-==== The Level of Competition ​in the Gym and Fitness ​Industry ====+Fit as Fiddle Gym and Fitness Club is privately owned by the renowned health and fitness coach Arnold Quest and Family. Arnold quest has well over 15 years of experience as a leading health and fitness coach in the United States of America. He wants to start Fit as Fiddle ​Gym and Fitness ​Club because of his desire to see families enroll in gym and exercise together. 
 +Our Services and Amenities
  
-Competition in the fitness industry ​is fierce with large, ​all-inclusive clubs vying against smaller independent gyms. There is also competition coming from other recreational activities ​and home fitness ​programssuch as the popular P90X.+Fit as Fiddles Gym and Fitness Club is in business to provide ​all round health ​and fitness ​services to the residence of IrvingTexas, which is why we have been able to put up a facility that can help us achieve ​the goalWe are optimistic that everyone who enrolled in our gym and fitness club will definitely derive huge value for their money. These are the services and amenities that will be made available to our clients;
  
-According to Byrnescompetition is good. “It means more people are working out and that motivates us to serve them the best way we can,” he says. Byrnes’ X Shadyside operation was expanded last year to include more space, more equipment, and a Planet Smoothie franchise. “In this business, you have to stay up to date,” he adds. “We also know that along with exercise, people want to eat healthy so we opened a Planet Smoothie.”+    Personal Training 
 +    Group Fitness Classes 
 +    Yoga Classes 
 +    Pilates (full body walkout) 
 +    Spinning Classes 
 +    Weight Management 
 +    Kinesis Station 
 +    Nutrition Counseling 
 +    Childcare / Daycare 
 +    Spa 
 +    Full Locker Room Services 
 +    Physical Therapy 
 +    Juice Bar 
 +    Internet Café 
 +    Sports shop (sale of sportsweartowelshampoos et al) 
 +    Comprehensive fitness assessment 
 +    Full gym membership
  
-To stay strong in a competitive industry, health club operators must focus on what makes their club stand out from the crowd. The gyms and centers that do best are the ones that know who they are and do not try to be all things to all people.+Our Mission ​and Vision Statement
  
-They reinvest ​in their physical plantequipmentand their staff; they do not compete on price alone; and most importantlythey truly focus on customer service ​and making sure they deliver an environment ​and services that will help their members meet their wellness ​goals.+    Our Vision is to contribute our quota to encourage families and residence ​in IrvingTexasto engage in the regular exercising of their bodiesso as to enable them stay healthy. 
 +    The mission of Fit as Fiddle Gym and Fitness Club is to build a world class gym and fitness club in Irving, Texas, where residents can comfortably train for health and for fitness; a place where residents can connect whilst achieving ​their health ​goals.
  
-==== List of Well Known Brands in the Gym and Fitness Industry ====+Our Business Structure
  
-  - Cross fit +Fit as Fiddle ​Gym and Fitness ​Club is in business to become the leading family gym facility in the whole of Irving, Texas, and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal. We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve.
-  - Nike Training club +
-  - Equinox +
-  - Soul Cycle +
-  - 24 Hour Fitness +
-  - Anytime fitness +
-  - Gold’s ​Gym +
-  - Crunch ​Fitness +
-  - Health Magazine +
-  - Julian Michaels +
-  - Spartan Race +
-  - The Green Microgym +
-  - DeFranco’s +
-  - Athletic Republic +
-  - Westside Barbells +
-  - Peak Performance +
-  - Green Fitness Studio +
-  - Cressey Performance +
-  - Crunch +
-  - Gym Jones +
-  - Curves+
  
-==== ECONOMIC ANALYSIS ====+Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees. We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;
  
-According to the 2014 Fitness Industry Analysis, there are 41 million Americans that are members of a health club, and half of those are members at a commercial, for profit facility. The other half is split between nonprofit centers like a YMCA. So that means there are 20+ million Americans that are paying monthly member dues at a for profit gym or health facility.+    Gym Manager (Owner) 
 +    Accountant / Cashier 
 +    Marketing Officer 
 +    Exercise Physiologists 
 +    Trainers (5) 
 +    Training Assistants (10) 
 +    Juice bar Manager 
 +    Childcare Assistant
  
-So are you ready to jump in and start your own gym? Before you invest your life savings, make sure you understand your financial projections and what it will take to breakeven. For many startup gyms the journey to breakeven does not happen overnight.+Fitness Center Job Roles and Responsibilities
  
-==== Is a Gym Business Worth Starting from Scratch or is Buying a Franchise Better? ====+Manager (Owner):
  
-The rise of health ​and fitness chains during ​the past decade is proof that people are willing to dedicate a lot of time and money to get in shape, especially as obesity rates hit record levels. Most gyms tend to operate within a franchise framework ​with an independent gym offering something a bit more personal, but it is a highly competitive sector that doesn’t look like slowing down any time soon.+    Responsible for providing direction for the business 
 +    Creates, communicates, ​and implements ​the organization’s vision, mission, and overall direction – i.e. leading the development and implementation ​of the overall organization’s strategy. 
 +    Responsible for fixing prices ​and signing business deals 
 +    Responsible for recruitment 
 +    Responsible for payment of salaries 
 +    Responsible for signing checks and documents on behalf of the company 
 +    Evaluates the success of the organization 
 +    Responsible for managing the daily activities ​in the hotel 
 +    Ensures that the facility is in tip top shape and conducive enough ​to welcome customers 
 +    Interfaces ​with vendors 
 +    Prepares budget and reports for the organization 
 +    Responsible for Training and Development in the organization 
 +    Handles procurement 
 +    Defines job positions for recruitment and managing interviewing process 
 +    Carries out staff induction for new team members
  
-Depending upon your experience, you may feel quite confident in starting the business from the ground up with little to no outside support. This is an exciting approach as you’ll have the freedom and flexibility to offer whatever you’d like inside of your gym and own the rights to your business. However, creating a strong brand and minimizing start up costs may become a challenge.+ ​Training Instructors (5)
  
-But whatever option you may later decide ​on, consider the following key points; ​  ​independently owned facilities can offer more freedom / flexibility but may lack brand recognition. Franchises offer a great deal of support but there is a cost associated with this infrastructure. Lastly ​and most importantly,​ do what’s best for your specific needs.+    Creates training rosters for members 
 +    Assists members during exercise session 
 +    Guides members ​on how to make use of gym and fitness equipment
  
-==== Possible Threats and Challenges of Starting a Gym ====+Marketing Officer (2)
  
-Some of the threats that are likely going to confront us as a gym club are;+    Develops, executes and evaluates new plans for expanding increase sales 
 +    Documents all customer contact and information. 
 +    Represents ​the company in strategic meetings 
 +    Helps increase sales and growth for the company 
 +    Manages the company’s CRM system 
 +    Identifies, prioritizes,​ and reaches out to new partners, and business opportunities et al
  
-  - Pricing wars are fierce and cutthroat +Juice Bar Manager:
-  - Facilities operated by universities,​ municipalities,​ and even some medical centers also frequently have a big budget, a captive audience (universities) and in some cases, doctor recommendations (medical facilities)! +
-  - Personal trainers can offer private sessions in a client home. +
-  - Online options are expanding. People can watch videos or even live classes and join virtual communities to share their experiences. +
-  - Wearable technology with biometric data – people can get real-time information about their workouts – making a professional trainer or even a group class less necessary. +
-  - Unfavorable government policies. +
-  - Demographic / social factors. +
-  - Downturn in the economy which is likely going to affect consumers spending. +
-  - The emergence of new competitors within the same location.+
  
-===== Writing a Business Plan for your Gym =====+    Interacts with customers, take orders ​for drinks 
 +    Plans and presents bar menu. 
 +    Mixes ingredients to prepare cocktails and other drinks. 
 +    Mixes drinks, cocktails and other bar beverages as ordered and in compliance with gym’s standard drink recipes. 
 +    Serves fruit juice to guests. 
 +    Assesses customers’ needs and preferences and make recommendations 
 +    Makes lists of supplies in conjunction with the management 
 +    Prepares inventory or purchase requisitions as needed to replenish supplies. 
 +    Ensures that the assigned juice bar area is fully equipped with tools and products needed for mixing beverages and serving guests.
  
-Having gained enough insight into the business from the previous steps, you should develop a detailed business plan for your gym business. This plan should not only outline how you plan to sustain the gym from an economic standpoint, but should also discuss your marketing and promotional plans, unique selling points, target market, and competition.+Accountant / Cashier:
  
-Your business plan should also include the estimated costs of maintenance and repair ​of the gym’s equipment, hiring fitness instructors (if necessary), ​and projected yearly revenue. Not only will a good business plan ease the process ​of starting your businessbut it will also help you keep focused ​as you strive to grow your business with time. And it will come in handy when you need funding from investors or lenders.+    Handles all financial transaction on behalf ​of the company 
 +    Collects payment for drinks served ​and balance all receipts 
 +    Prepares financial report at the end of every working week 
 +    Interfaces with our bankers 
 +    Responsible for payment of taxlevies and utility bills 
 +    Handles any other duty as assigned by the manager
  
-The key to any business plan is to make a list of those things you will be spending money on and how much you will be getting in. You might wonder why you need to have a business plan. You already know what kind of services you could offer. If you need to do some marketing, you might say “I will think about it along the way”.+ ​Exercise Physiologist
  
-Howeverone of the most important management functions is planning. Without planningyou don’t know which way your business is going and you cannot measure your progressA lot of small businesses fail because of poor planning.+    Responsible for evaluatingresearching, and provide advice on coaching. 
 +    Responsible for training 
 +    Engages in recovery practices in all areas of exercise and rehabilitation 
 +    Provides timely information and support on injury prevention, technique analysis, and nutrition. 
 +    Handles any other duty as assigned by the manager
  
-Here is a list of items in your business plan to consider:+Cleaners (3):
  
-  - Summary of Business Plan +    Responsible for cleaning in and around the gym facility 
-  - Management ​and Operating Plan +    ​Cleans up after customers ​and clean work area. 
-  - Competitive Analysis +    ​Clears ashtrays as and when required. 
-  - Market Analysis ​and Marketing Plan +    ​Washes glassware ​and utensils after each use. 
-  - Financial Plan +    ​Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required. 
-  - Summary ​of Business Plan+    ​Ensures that toiletries and supplies don’t run out of stock 
 +    Handles any other duty as assigned by the restaurant manager
  
-==== Choosing ​the Best Location ​for your Gym Business ====+Gym House SWOT Analysis 
 + 
 +Fit as Fiddle Gym and Fitness Club is in business to help its clients achieve their health and fitness goals and at the same time to make profit. We are aware that there is competition in the gym and fitness industry which is why we took out time to conduct an effective SWOT Analysis, as stated in our gym and fitness center marketing plan; before investing our hard earned money. 
 + 
 +We know that if we get things right before starting our gym and fitness club, we will not have to struggle before attracting loyal clients and building our membership base to a level where we can easily breakeven. We hired the services of Mr. Emmanuel Bright, an HR and Business consultant to help us conduct SWOT analysis ​for our company and he did a pretty good job for us. 
 + 
 +Here is a preview of the result we got from the SWOT analysis that was conducted on behalf of Fit as Fiddle ​Gym and Fitness Club, Irving, Texas; 
 + 
 +    Strength: 
 + 
 +One of the obvious strength that will definitely stand as a plus for Fit as Fiddle Gym and Fitness Club is the fact that our facility is centrally located in a densely populated – residential area in Irving, Texas; our location is in fact one of our major strength. 
 + 
 +We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our gym and lastly our membership package is one of the best that anybody living in Texas can get; it is cheap and affordable. 
 + 
 +    Weakness: 
 + 
 +Having critically looked into our business model, we were able to identify two major weaknesses. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing gyms in Texas when it comes to acquiring latest gym equipment and generating the needed hypes that can drive traffic towards our facility. 
 + 
 +    Opportunities:​ 
 + 
 +We are centrally located in one of the busiest areas in Irving, Texas, and we are open to all the available opportunities that the city has to offer. We also run a 24 hours, 7 days a week gym and fitness club; thus giving us the advantage to leverage on any available opportunity. 
 + 
 +    Threat: 
 + 
 +Some of the threats that are likely going to confront Fit as Fiddle Gym and Fitness Club is unfavorable government policies, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our gym and fitness club is located. 
 +MARKET ANALYSIS 
 + 
 +    Market Trends
  
 The trend in the gym and fitness industry is such that if a gym is well positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that the gym will enjoy high patronage. The trend in the gym and fitness industry is such that if a gym is well positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that the gym will enjoy high patronage.
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 Just like in other business venture, the owner of gyms and fitness clubs are always looking for ways to increase their market share; they go as far as signing deals with high schools and also offer home services. What they do is that they offer pro bono services for a period of time, and then thereafter introduce a fee gradually and before too long they would have successfully converted some of the people that benefited from their pro bono services to loyal members. Just like in other business venture, the owner of gyms and fitness clubs are always looking for ways to increase their market share; they go as far as signing deals with high schools and also offer home services. What they do is that they offer pro bono services for a period of time, and then thereafter introduce a fee gradually and before too long they would have successfully converted some of the people that benefited from their pro bono services to loyal members.
  
-If you have chosen a location before deciding on your target market, then your target market ​will be dictated by the dominant ​group of people in that locationHoweverif you decided on your target market ​without ​location ​in mindthen you will need to find a location where your target ​market ​lies.+It is common trend that as gyms grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some gyms now have juice bars within their facility to encourage people towards healthy drinking. In order words, it is very important for gyms to continue to improvise if they want to grow their business and generate their target revenues. 
 +Our Target Market 
 + 
 +The target market ​for gyms cuts across people of different walks of life. The fact that people register in gyms and fitness clubs for various reasons makes marketing the business interesting. The target market ​for gym and fitness centers can be categorized into three various groups. 
 + 
 +The first group is the people who are looking towards shedding some weight through proper exercising and under the guidance of a qualified instructor. The other group of people ​are those who are interested ​in building their biceps (body building), and the last group of people are those who just want to enroll for cardio sessions under the watchful eyes of a qualified trainerThese sessions are a combination of light weightstreadmills and bikes. 
 + 
 +Fit as Fiddle Gym and Fitness Club will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our gym and fitness club to; 
 + 
 +    Corporate Executives 
 +    Business People 
 +    Household 
 +    Sportsmen and Sportswomen 
 +    Schools 
 +    Young Couples 
 + 
 +Our Competitive Advantage 
 + 
 +Fit as Fiddle Gym and Fitness Club is centrally located in densely populated – residential area in IrvingTexas; this is obviously going to give us an edge amongst our competitors. We equally have a team of highly qualified professionals who will work with all our clients ​to achieve their aims or enrolling in our gym and lastly our membership package is one of the best that anybody living in Texas can get; it is cheap and affordable. 
 + 
 +We can confidently say that the location of our gym will definitely count as positive for us amongst any competitor that might start a gym and fitness business in same location where ours is located. We will continue to work hard to ensure continuous improvement in our facility and service delivery. As a matter of fact, our services will be second to none in Texas. 
 +SALES AND MARKETING STRATEGY 
 + 
 +    Marketing Strategy and Sales Strategy 
 + 
 +Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market ​channels, increasing sales and increase our market shareWe will leverage on improving on our services and facility to ensure that we win new clients and retain old members. 
 + 
 +At Fit as Fiddle Gym and Fitness Club, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement,​ promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our gym so as to attract people to enroll and become members of our gym. 
 + 
 +Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families. Parts of the marketing and sales strategies that we will adopt are; 
 + 
 +    Open our gym and fitness club with a big party in the neighborhood. 
 +    Advertise our gym and fitness club on national dailies, local TV stations and local radio station 
 +    Promote our gym and fitness club online via our official website and all available social media platforms 
 +    Continuously Improve the performance of our brands 
 +    Hire the services of experts to make our brands the first choice for people in Irving, Texas 
 +    Deliver consistent customer experiences to all our members; making our first impression count positively to those making use of our gym facility for the first time 
 +    Make use of attractive hand bills to create awareness and also to give direction to our gym and fitness club 
 +    Adopt direct mailing coupon marketing approach 
 +    Position our signage / flexi banners at strategic places 
 +    Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family 
 +    Engage on road shows within our neighborhood to create awareness for our gym and fitness club. 
 + 
 +Our Pricing Strategy 
 + 
 +Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors charge their members in Irving, TX. 
 + 
 +Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family. The prices of our services will be same as what is obtainable in the United States’ open market. 
 + 
 +    Payment Options 
 + 
 +Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available to clients who want to make payment / register for our gym program; 
 + 
 +    Payment by cash 
 +    Payment by check 
 +    Payment via Point of Sale (POS) Machine 
 +    Payment via online bank transfer (online payment portal) 
 +    Payment via Mobile money 
 + 
 +In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty. 
 +Publicity and Advertising Strategy 
 + 
 +Fit as Fiddle Gym and Fitness Club is in Irving for serious business, which is why we have identified key platforms that will enable us achieve our goal of promoting and advertising our business so as to attract the crop of people that we designed our business for. 
 + 
 +We have been able to enter into alliance with key stakeholders in Irving, Texas to help us use their good will to promote our business. We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our gym and fitness club. Here are the platforms we intend leveraging on to promote and advertise Sean and Sharon Hotel, Las Vegas; 
 + 
 +    Encourage our loyal members to help us use Word of Mouth mode of advertisement (referrals) 
 +    Advertise our gym and fitness club in sports magazines, local newspaper, local TV stations and local radio station 
 +    Promote our gym and fitness club online via our official website 
 +    List our gym and fitness club on local directories (yellow pages) 
 +    Sponsor relevant community sport events 
 +    Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand 
 +    Install our Bill Boards on strategic locations 
 +    Direct coupon mailing approach to introduce our gym and fitness club to residence 
 +    Engage in road show from time to time to create awareness of our gym and fitness club in the residential areas around our facility 
 +    Distribute our fliers and handbills in target areas 
 + 
 + Our Startup Expenditure (Budget)
  
-For example, if you have already planned to set up your gym for the elderly, you will need to find a location ​in communities with large groups of retirees. Similarly, a gym designed for busy people with full-time jobs should be placed in areas where these people dominate.+These are the types of exercise equipment that we will make available ​in our gym and fitness center;
  
-You must choose a location that people can assess easily without any restrictions. For examplea location without parking space around is bad for a gym businessas some people customers come from longer distances+    Resistance bands 
-Starting a Gym Business With No Money – Technical and Manpower Details+    Weight machines 
 +    Flexion machines 
 +    Pull-up bars 
 +    Wall bars 
 +    Weight training 
 +    Elliptical trainer 
 +    Street Strider (elliptical cross trainer on wheels) 
 +    Exercise machine 
 +    Dumbbell 
 +    Kettle bell 
 +    Exercise 
 +    Fitness (biology) 
 +    Treadmills 
 +    Hojo undō 
 +    Pull-up bar 
 +    Medicine balls 
 +    Boxing Gear 
 +    Gym flooring 
 +    Barbells 
 +    Cable Attachments 
 +    Weight plates 
 +    Benches 
 +    Wearable items as proper footgearglovesand hydration packs
 +    ​Filing Cabinets 
 +    Notice board 
 +    Employee Uniform
  
-Your manpower need as a fitness firm depends on the scale at which you plan to operate, if you choose to operate on a small scale, you will only be the one running the business solely but if you choose to expand ​and go medium then you will need at least 4 more workers, anything above 4 employees means you are operating on a large scale.+Our Startup Budget ​and Expenditure
  
-Whichever scale you wish to operate will determine your manpower need and it is important for you to know that the business is not physical but very technical, it need creative and efficient people.+This is the key areas where we will spend our start – up capital on;
  
-==== Equipment or Tools Needed to Run your Gym ====+    The Total Fee for Registering the Business in Irving, Texas: $750. 
 +    Legal expenses for obtaining licenses and permits: $1,500. 
 +    Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000. 
 +    Cost for hiring Consultant – $5,000. 
 +    Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800. 
 +    Cost of accounting software, CRM software and Payroll Software – $3,000 
 +    Cost for leasing facility for the gym: $80,000. 
 +    Cost for facility remodeling – $50,000. 
 +    Other start-up expenses including stationery – $1000 
 +    Phone and utility deposits – $3,500 
 +    Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000 
 +    The cost for Start-up inventory – $15,000 
 +    Storage hardware (bins, utensil rack, shelves, glasses et al) – $1,720 
 +    Cost for acquiring gym equipment – $200,000 
 +    The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000. 
 +    The cost of Launching a Website: $600 
 +    The cost for our grand opening party: $1,500 
 +    Miscellaneous:​ $5,000
  
-These are the types of exercise ​equipment ​that are needed ​in a gym and fitness center;+We would need an estimate of $3.6 million to successfully launch our gym and fitness club in Irwin, Texas. It is important to state that the testing and evaluating expenses would be high because of the large amount ​of equipment needed ​to start up a gym and also the sophistication of the technology used in gyms. Also, the supplies would cost a bit more because of the regular demand for it. 
 +Gym House Financial Projection
  
-  - Resistance bands +    Sources of Income
-  - Weight machines +
-  - Flexion machines +
-  - Pull-up bars +
-  - Wall bars +
-  - Weight training +
-  - Elliptical trainer +
-  - Street Strider (elliptical cross trainer on wheels) +
-  - Exercise machine +
-  - Dumbbell +
-  - Kettle bell +
-  - Treadmills +
-  - Hojoundō +
-  - Pull-up bar +
-  - Medicine balls +
-  - Boxing Gear +
-  - Gym flooring +
-  - Barbells +
-  - Cable Attachments +
-  - Weight plates +
-  - Benches +
-  - Wearable items as proper footgear, gloves, and hydration packs. +
-  - Filing Cabinets +
-  - Notice board +
-  - Employee Uniform+
  
-===== Starting a Gym Business With No Money – The Marketing Plan =====+Fit as Fiddle ​Gym and Fitness Club will generate income from the following service offerings;
  
-==== Marketing ideas and strategies for a gym ====+    Personal Training 
 +    Group Fitness Classes 
 +    Yoga Classes 
 +    Pilates (full body walkout) 
 +    Spinning Classes 
 +    Weight Management 
 +    Kinesis Station 
 +    Nutrition Counseling 
 +    Childcare / Daycare 
 +    Spa 
 +    Full Locker Room Services 
 +    Physical Therapy 
 +    Juice Bar 
 +    Internet Café 
 +    Sports shop (sale of sportswear, towel, shampoos et al) 
 +    Comprehensive fitness assessment 
 +    Full gym membership
  
-As a new gym and fitness start-up, consider the following strategies for marketing your club+Sales Forecast
  
-  - Free or Reduced Rate Trial Period +It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.
-  - Offer a Referral Program +
-  - Implement a Loyalty Program +
-  - Make it Fun +
-  - Get a Cool Web Site+
  
-==== Possible Competitive Strategies ​for Winning Competitors ​in the Fitness Industry ====+It would be hard to create a sales forecast with a newly opened business like gym and fitness club. This is simply because the statistics that will be provided will be on a short term basis. Experts said that usually a business should be in operation ​for at least one year before they can generate the statistics that will be need to help in accurate forecasting;​ statistics should be at least one year old in order to show the trends and pattern in consumer spending.
  
-Read your competition’s bio. If this particular gym club has 30 years of experience working with Fortune 500 companies, and you focus on micro-business content ​for consumer magazinesmove on. You already know their client list isn’t going to suit your needs. You need to find someone who is in your niche, or in a niche you want to occupy.+We expect to register a minimum ​of 1,000 active members within our fits year of operations ​and then in subsequent year we will grow our membership. Below are the sales projection ​for Fit as Fiddle Gym and Fitness Clubit is based on the location of our facility and the services and products that we will be offering ​to our clients (members);
  
-You should also check your competition’s portfolio and skim through their roster of clients periodically. This is a great way not only to find new clientsbut also to figure out how big your market is. You might want to train tennis playersbut may realize that all your competition works for cyclists and athletes. With so few markets to choose fromit’s time branch out into other sports or industries.+    First Year-: $200,000 
 +    Second Year-: $450,000 
 +    Third Year-: $700,000
  
-You can also get enough ideas from competitors by reading through a few of your competitor’s clips to get an idea of what the client looks for. Many ideas can be gleaned from competition not just about new publications and ideas, but also about new markets. This is like getting into your competitors head as a clairvoyant to know what they are thinking.+N.B: This projection ​is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our gym facility.
  
-==== Possible Ways to Increase Client Retention ​for your Gym ====+Generating Funding / Startup Capital ​for Fit as Fiddle ​Gym and Fitness Club
  
-There are plenty of possibilities in both print media and online media. The difficulty ​will always ​be the competition,​ so you’ll need to keep your style sharp and interesting,​ your list of contacts detailed, and your motivation stokedKeep improving your writing skills by reading widely, attending relevant talks and seminars, and staying up-to-date in the areas you’re writing about.+Fit as Fiddle Gym and Fitness Club is a family business ​and it will be financed by the owner who is also the gym managerThese are the areas where we intend sourcing for fund for Fit as Fiddle Gym and Fitness Club;
  
-This is especially important if you’re writing in areas that change rapidly, such as technology ​and fashion. Update your portfolio every time you have an article published. Learn from your editor’s comments. Fix your grammar quirks, mend your heavy prose, ​and celebrate ​the fact that someone is giving you golden advice on how to improve your writing skills.+    Generate part of the start – up capital from personal savings ​and sale of his stocks 
 +    Generate part of the start – up capital ​from family members ​and friends (soft loans and gifts et al) 
 +    Generate a larger chunk of the startup capital from the banks (loan facility).
  
-==== Strategies to Boost your Brand Awareness ​and Create a Corporate identity for your Gym ====+Sustainability ​and Expansion Strategy
  
-Provide areas and equipment for playing sports. The best gyms offer wide variety of exercise opportunities ​to their clientele. These exercise opportunities should cater to the naturally varying interests ​of the people who use the gym. One fun, relatively easy-to-provide type of exercise ​is sports. Many popular types of sports can be relatively cheap to offer and maintain.+We are in business to make profits ​and to build popular gym and fitness brand in Irvin, Texas, hence we must do all it takes to grow the business and to ensure that the business survives generation after generation. Part of the plans we have put in place to sustain our business ​is to ensure that we continue to deliver quality services, acquire latest gym and fitness equipment and improvise on better and cheaper packages four members ​and intended members.
  
-For instance, all that’s needed for basketball is several regulation-size hoops, which can be placed indoors, outdoors, or both. Below are several types of sports you may want to offer at your gym (and the space and equipment required for each)Note that many gyms offer only a few of these sports or none at all:+Our workers will sure continue ​to enjoy working with us because we will deliberately make it our work environment very conducive ​and accommodating.
  
-  - Basketball: Regulation-sized hoops and court (can be indoor or outdoor; usually includes regulation floor markings) +Furthermore,​ we are quite aware that our customers are key components to the growth ​and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them betterWe will not waste time in diversifying our servicesexpand our product ​and service offerings once the need arises.
-  - Soccer: Goals, regulation-sized field with regulation markings. +
-  - Running: Trackusually includes starting marks and/or distance markers +
-  - Baseball: Diamond/​field or batting cages. +
-  - Boxing/​sparring:​ Indoor ring or gym, punching bags, gloves, and masks. +
-  - Swimming: Indoor or outdoor pool. Olympic-sized is ideal but other sizes common.+
  
-==== Tips for Running a Gym Business Successfully ====+Check List / Milestone
  
-When you specialize in a particular industry or service, you are much more in control ​of your time, since you already know the ropes. It allows you to focus on being the best in your niche and provide high-quality services efficiently and profitably. It’s a win-win scenario. ​In realityyour business ​will naturally grow and change. You can always experiment with new service offerings. It’s perfectly acceptable to change your services (and clientsas you grow.+    Business Name Availability Check: Completed 
 +    Business Registration:​ Completed 
 +    Opening ​of Corporate Bank Accounts: Completed 
 +    Securing Point of Sales (POS) Machines: Completed 
 +    Opening Mobile Money Accounts: Completed 
 +    Opening Online Payment Platforms: Completed 
 +    Application and Obtaining Tax Payer’s ID: In Progress 
 +    Application for business license and permit: Completed 
 +    Purchase of Insurance for the Business: Completed 
 +    Acquiring facility and remodeling ​the facility: In Progress 
 +    Conducting Feasibility Studies: Completed 
 +    Generating capital from family members: Completed 
 +    Applications for Loan from the bank: In Progress 
 +    Writing of Business Plan: Completed 
 +    Drafting of Employee’s Handbook: Completed 
 +    Drafting of Contract Documents ​and other relevant Legal Documents: In Progress 
 +    Design of The Company’s Logo: Completed 
 +    Graphic Designs and Printing of Packaging Marketing / Promotional Materials: ​In Progress 
 +    Recruitment of employees: In Progress 
 +    Purchase of the Needed gym and fitness equipmentelectronic appliances, office appliances and suppliers: In progress 
 +    Creating Official Website for the Company: Completed 
 +    Creating Awareness for the business ​both online ​and in the neighborhood:​ In Progress 
 +    Health ​and Safety and Fire Safety Arrangement (License): Secured 
 +    Opening party / launching party planning: In Progress
gym_fitness_center_business_plan.txt · Last modified: 2020/05/20 12:56 by admin